Latin America Bond House: Citigroup

IFR Americas Review of the Year 2013
5 min read
Paul Kilby

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New issuance in the LatAm market was strong in 2013, competition was fierce – and the top players ran neck-and-neck in terms of deal volumes. But as the clear leader in both geographical breadth and sheer variety of transactions, Citigroup is IFR’s Latin America Bond House of the Year.

The global financial crisis caught up with Citigroup in the LatAm market in 2010, when it suffered a considerable loss of market share as local borrowers started turning away from an institution that has had a presence in the region for more than a century.

Coupled with the fact that more banks are now generally mandated on LatAm deals – which impacts on both market share and volume – it has been a tough slog for the US bank to fight its way back to a leading position.

Fight back it has, though – and Citigroup once again claims a top spot as lead underwriter of cross-border bonds, with some US$13.8bn in deals during the IFR awards year.

“We are now back at our running rate – and running on all cylinders,” said Chris Gilfond, who co-heads LatAm ECM and DCM at the bank.

Without question, the region’s dominant players were all within a hair’s breadth of each other this year when it comes to league table credit, with the runners-up managing volumes only slightly shy of Citigroup’s. But none of them could boast the sheer number of deals or the geographical breadth claimed by Citigroup, which led 58 deals from 13 different countries.

It not only worked on trades from the region’s largest economies of Brazil and Mexico, but brought to market issuers based everywhere from Central America and the Caribbean through the Andean region and right down to Argentina.

Citigroup ticked all the right boxes, handling not only vanilla trades from large and frequent issuers, but also taking on liability management operations, high-yield corporates, local currency issues and – perhaps most importantly – a string of debut names that emerged from the LatAm region over the last year or so.

Helped by its lending capabilities, of course, Citigroup certainly kept its hand in the flow business with some big chunky trades. The bank was involved in the hard to ignore US$11bn six-tranche trade from Brazilian oil company Petrobras, the largest ever corporate deal from the region, and the biggest from any oil company anywhere.

For the first time, the issuer conducted a one-day execution, which was made all the more difficult by the sheer of number of investors involved.

Citigroup also led its share of deals from telco America Movil, one of the region’s most sophisticated borrowers. These included a US$750m three-year floater and a euro tranche in July. It also worked on America Movil’s dual-listed local peso deal, which opened the market to a broader set of investors and addressed the liquidity concerns that had long plagued the asset class.

Apart from euros, US dollars and local currency deals, Citigroup also made considerable inroads in Asia, where it helped price several debut euroyen deals for Chilean issuers.

These included Banco de Chile and Banco de Estado, which became the first issuer from the country to tap the yen market in years.

“Abenomics has breathed new life into the Japanese market,” said Gilfond. “[It] will change the financial landscape for borrowers around the world.”

Citigroup also took advantage of a surge in debut borrowers, capturing a large market share in a sector that requires more work – and delivers bigger fees.

For instance, the bank worked on several first-time issuers from Mexico, a country that is drawing considerable attention amid hopes that reforms will open up its economy and expand the number of borrowers coming to market.

These included names like miner Fresnillo, autoparts maker Nemak, Grupo Cementos de Chihuahua and offshore oil services name Grupo R. Other first-timers included Peruvian utility Calidda.

“Of the 33 inaugural deals, 17 were done by Citi,” said Gilfond. “If we are not doing well in inaugural deals, there is a problem.”

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